
Why integrate Sitecore + Salesforce?
- Marketing has become increasingly data driven and to deliver the best outcomes means using powerful best in class tools in synergy with each other.
- Leverage heaps data available between Sitecore and Salesforce without any silos to create automated marketing processes and joint marketing strategies.
- Ability to unify and manage their content and campaigns under the same roof to deliver end-to-end and highly personalized experiences to every customer.
- Increased level of content customization and usability for all channels as an opportunity.
- 1:1 personalization is the winning strategy that delivers and with Sitecore and Salesforce combined you can deliver it over any channel.
- Set goals, assign and measure engagement, build personas and track customer with combined onsite and offsite scope without any drop-off points.

What we Deliver?
- Improved lead tracking and analysis with automated data sharing from Sitecore of lead’s visitor journey to Salesforce CRM for the client’s sales-related analysis, offline sales process and follow up.
- Reduced contact replication and improved spam email identification with bi-directional contact sharing between your Salesforce CRM and Sitecore’s contact behavioral data.
- Capability to create, maintain and access all your digital marketing assets across Sitecore XP and SFMC with content hub.
- Improved customer engagement by providing consistency with personalization across systems and channels by building a singular customer view with profiles built on user data and xDB user activity data.
- Power to track all marketing campaigns from website to mobile and customer’s journey throughout the campaign.
- Heightened user insight on customers, creating deeper personalization at scale
- Setup real-time data sharing between Sitecore to Salesforce Marketing Cloud to immediately place any newly identified visitors into automated marketing plans at the journey builder.
