How to activate, scale and measure your content marketing strategy using Sitecore
During this interactive workshop, you will learn how to master your content creation and experience delivery with speed, ease and scale using Sitecore. Participants will also gain hands-on experience in activating data-driven content marketing strategy and measure content effectiveness.
Your content authors, experience creators and marketing team need the ability to quickly and easily build landing pages and update content themselves. Sitecore ecosystem allows them to do that. But many content and marketing teams continue to rely on their development teams for even simple content updates.
Ameex believes in empowering marketing and non-technical teams to utilize Sitecore to its full potential. This Free digital workshop is designed for helping content authors / editors, marketers, and other non-technical team members to:
Campaign Page Authoring
Learn how to use different components to quickly build landing pages or update campaign content
Effectively create, manage and track content approval process workflows
Personalization and Customer Profiling
Personalize content on campaign pages using rules and using content profiling to track visitor behavior
Measure Content Effectiveness
Setting engagement goals, analytics best practices, track interactions such as visits, campaigns, keywords, outcomes and more
Who should attend?
Marketing communication specialists
Product & Brand Owners
Any non-technical resources who are involved in content creation and publishing