How we approach personalization

Define Goals: Outline the digital goals that should drive personalization
Discover Audiences: Target visitors in real-time based on their actions/intent.
Map the customer touch points: Understanding the right stage to deliver personalized content
Optimize and Go Omnichannel Approach: Delivering seamless relevant content at any device, channels.
Implementation Plan: Creating workflows to implement personalization plan.
Build Content strategy Plan: Crafting content for each persona, channels, and campaigns, etc.
Our personalization capabilities
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Personalized audience journeys across touchpoints.
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Changing static content into personalized experiences
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Dynamically customize the layouts according to each audience preferences
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Automating content personalization across channels.
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Define event-based trigger messages on Email & App.
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Provide adaptive recommendations like product recommendations, content recommendations, In-App, and email recommendations.

