Decoupled CMS solution decouples frontend and backend systems and enables marketers to edit or publish content with the tools they are familiar with also allowing the developers to capture the data and monitor the performance – thus delivering the best of both worlds.

We navigated the challenges in the decoupled CMS model and helped our clients run successful personalization campaigns across channels and touchpoints.

As customers today consume content in so many devices and channels, decoupled CMS offers APIs to connect with any system and helps to orchestrate omnichannel marketing with ease.

Allows your content authors to create content once and then re-purpose it for different sites and channels – reducing the content duplication process and time-to-market significantly

With API-driven architecture, you can easily connect any third-party MarTech tools like CRM, ERP, CDP, etc. to collect your customer data, analyze behavior, and execute targeted campaigns.

APIs provide the flexibility to connect with any front-end quickly enabling faster deployment and faster site or landing page development with low codes. This reduces page development time, maintenance cost, and also adopt newer channels easily.