Customer Journey Mapping
From the first point of contact to becoming loyal customers, our UX strategists help you visualize your customer’s overall journey and make them act at all stages.
Ameex named as an "emerging" company in "Digital Workplace Transformations"
A 8-time consecutive INC 5000 company (2014-2021)
ISO/IEC 27001:2013
CERTIFIED
Awarded "Best Personalization Practice in Action" by Acquia
Why Customer Journey Mapping?
Whether your customer interacts with your brand through website, mobile, live chat, email, social media, etc., mapping your customers’ journey visually helps you understand and address their needs and pain points at each touchpoint and deliver a highly engaging user experience.
- Create memorable first impressions
- Deliver differentiated buying experiences
- Identify the most influential channels and touchpoints
- Resolve customer pain points and hurdles
- Reveal the gaps between channels and departments
- Understand the changing persona as prospects move down the funnel
- Improve engagement, conversion, and retention
Our Approach
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Create Persona
Creating persona examples help understand your customers’ goals, motivations, needs, and pain points. We create personas for a specific customer type, a segment of customers, and the overall target group.
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Segmentation
Segregating customers journey into different stages help to focus on the goal you want your customers to achieve at each phase of their journey. We define how customers discover your company, research your products or services, why they choose you over competitors, influence their purchase decisions, and show loyalty.
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Identify Touchpoints
Identifying your touchpoints is an important process in customer journey mapping as it helps deliver engaging experiences at every step of their journey. We create a logical order of how customers interact with your brand, what they think and feel at each touchpoint, and offer solutions to enhance the experience and even maximizing the touchpoints.
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Roadmap & Orchestration
We create a visual illustration of your customers’ overall journey and provide a roadmap and action-plan to improve their experience at each stage and increase their engagement.
