The Client
As part of Covid-19 response and marketing strategy, a global CPG brand decided to launch first-of-a-kind self-care wellness apparel. The apparel is designed to comfort people recovering from cold and the client wanted to build a unique e-commerce site to promote the first sale.
The Need
For many years, Ameex has been the strategic digital partner for the client supporting them in building user-centric content and commerce sites for their sub-brands, planning and executing successful marketing campaigns, optimizing performance, and providing deep business insights with powerful analytics. With the new launch, our team was tasked to build a high-converting e-commerce platform that looks trendy and targets next-gen audience.
Solution
Holistic Image Transformation – Healthcare Company to a Wellness Lifestyle Brand
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Our team of E-commerce Strategists, Shopify Specialists, and UX Experts came together to build an e-commerce solution that looks stylish, provides smooth navigational experience, and influences purchase decisions in matter of seconds.
From landing page banners to product collections, individual product pages, and CTA, our Shopify developers and UX designers strategically developed each element in the page. This contributed to a deeply engaging shopping experience that drove high sales and transformed the brand image from a healthcare company to a wellness lifestyle brand.
High Mobile Responsiveness
As the product is targeted primarily for new generation of audience, faster mobile response was a top priority for the client. Hence, our UI team gave high importance to front-end design. We implemented AMP (Accelerated Mobile Pages) across the site and our team provided the framework that made the site lighter, loads instantly, and renders high graphic content without quality loss.
Business Impact
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Successful campaign
Considered as the most successful campaign in the client’s history
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100% Sales
Initial stocks sold out within 24 hours
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91M
91 million impressions
Following the successful launch of the campaign, the client stated more users expressed their interest in registering for their next sale. Ameex’s team is now building the bi-lingual version of their site to support Hispanic customers.