SSL encryption and Google – Making the web safe for you!

Your security comes first in everything we do” – That’s Google’s promise to all of us.

A familiar site to most users, the bright green padlock in the upper left corner of the Google Chrome address bar is the first indicator of a so-called safe website. In an effort to protect consumers and keep the web generally safe, Google developers have made great strides in developing high-functioning algorithms to determine overall security ratings for any given site. Chrome and other browsers employ Google’s safe browsing protocols to notify users of anomalies and threats that can be a regular part of the everyday interaction.

For most casual users, security is a benign issue that only creates a moment of concern when they receive a warning message from their browser. Billions of people rely on their browsers every day to keep personal and financial information safe and secure while they shop, travel, and conduct a range of business on various devices. However, for other business users, developers, and programmers, security is more than a casual concern. They depend on professionals with access and experience to analyze and audit their sites for security issues that can have wide-ranging impacts on reputations and their bottom lines.

Google: Always on the Front Lines

Going back to 2014, Google began rewarding sites that implemented secure encryption keys. At the time, the boost was minimal and did not account for as many points as other non-security related factors. None-the-less, over time, Google development teams have continued to lead the charge in security for safe and secure browsing and interaction.

Among some of the highest guarded secrets on the planet, Google search and rating algorithms change frequently and constantly evolve. One thing that is certain among site developers, however, is that relying on HTTPS protocol is a fundamental baseline for creating secure sites that Google approves of.

In addition to secure programming, Google implements a range of proprietary software-based solutions to elevate a safe browsing experience. From Safe Browsing to Ads Security, in practically every environment, Google is putting security at the forefront of its development efforts. This year, Google will begin requiring all sites to have SSL certificates or face security flags that could have a terrible result on everything from search hits and visits to sales and followers.

Implementing SSL Certificates

Secure sockets layer certificates ensure both site managers and users that their online interaction is conducted at the highest levels of security. They provide an encrypted exchange that Google recognizes as the safety standard. Some fundamental security reasons to rely on SSL, include:

• build trust and reputation among users for increased brand recognition
• prevent cybercriminals and hackers from easily accessing data and disrupting operations
• avoid the Google red flag

Establishing SSL is one of the best practices for maintaining good standing with Google and providing visitors with a safe and comprehensive online experience.

Preparing for Security Enhancements

Managing and updating constantly changing security protocols is a challenge for every business — even those with fully staffed IT departments. Digital security demands the latest training, knowledge, and experience to keep data secure and reduce incidences of loss. Meeting Google’s increasingly strict standards demand more than clever passwords.

Discover how the development professionals at Ameex can audit your personal or business sites for the latest security threats and standards. Our experts can analyze performance, safety, and ensure that your site provides a safe and secure experience for every visitor.