How to Manage Magento and Drupal Headless Integration

Authored by Ameex Technologies on 26 Mar 2019

Consumers now expect personalized content and overall better experiences online. That’s why so many businesses are rightly focused on improving the customer buying journey.

One way to do so is by diversifying content based on customer wants and needs. With product videos, descriptions, testimonials, user-friendly interfaces and more, businesses can earn customer attention, drive them to sales orders and build loyalty.

Headless ecommerce makes it easier and faster for brands to customize the user experience with user-desired content. This involves decoupling the front and back ends of the ecommerce application to more easily respond to user and market demands.

Discover why integrating Magento for ecommerce and Drupal for content management system (CMS) creates a robust headless ecommerce application — and how to manage it.

Manage Drupal and Magento Headless Integration

Magento for Ecommerce

Magento is among the best open-source ecommerce platforms. It offers multistore capability, configurable products, layered navigation and multiple language options, among other features.

Magento’s highly scalable nature makes it ideal for medium and large ecommerce organizations as well as businesses looking to build custom experiences. Magento Commerce allows store owners to feature thousands of products at a time, as well as fully control customer information, products, inventory, recordkeeping for multiple websites, etc. -- all from a single admin dashboard. 

Magento’s CMS, however, is not as strong as the rest of its platform, so it’s more difficult for novice users to make changes. A designer using it to manage content needs to have extensive knowledge of HTML. 

Drupal for CMS

The powerful CMS of Drupal makes it an excellent companion for Magento. Drupal integration with a company’s ecommerce architecture can be seamless, particularly using the Acquia strategy of combining its cloud-based ecommerce platform products with Drupal.

With Drupal, businesses can deliver content in a user-friendly way, which isn’t possible with Magento as a single editor. Drupal CMS is also easy to scale and offers superior protection against security breaches.

The decoupled approach — with Magento for product management and Drupal for headless CMS — empowers companies to provide an engaging and compelling digital experience platform. They can personalize content via blogs, vlogs, images, etc., based on audience demographics like gender, location, age, phase in customer journey and more.

Among those who’ve been using these integrations are Demandware, Oracle ATG, IBM WebSphere Commerce and SAP Hybris.

How to Manage Drupal and Magento Integration

Once the headless integration is set up, the admin can make all changes to content through Drupal. With server-side rendering, these will all be simple and fast.

Even though Drupal is managing the content, front-end users will only see the Magento store’s commerce and content. Users can see a listing page in Magento that shows the content added from the Drupal side.

To render content, Magento uses the application programming interface (API) service created by Drupal. The admin manages everything through Drupal’s and Magento’s respective web and databases.

End users will see content, page headers, footers, sidebars only in Magento. Any changes made to the content can be done easily through Drupal. With these fully integrated, businesses can respond quickly to user demands and get products and services to market more quickly.

Are you ready to create Magento and Drupal headless integration for your business? Contact Ameex today — our certified consultants can provide support every step of the way.