How Drupal Helps Content Editors, Businesses and Marketers

How Drupal Helps Content Editors, Businesses and Marketers

Authored by Ameex Technologies on 25 Jul 2019

Drupal is an open source content management system (CMS) that provides a back-end framework for millions of websites around the world. It is an integral part of the digital marketing environment, providing content, commerce, and community-first solutions to content editors and marketers, helping them achieve their goals.  

Drupal is the number one platform for web content management (WCM) among enterprises, governments, higher education institutions, and NGOs across the globe. Regardless of whether it's lead generation, online sales, conversions, or brand reach, it offers a flexible design and high scalability, integrating numerous MarTech stack features such as CRM, Analytics, and much more. The right approach towards delivering great content every single time requires an effective content marketing strategy. Drupal 8 is the go-to for building such as strategy with its out-of-the-box capabilities. 

Drupal 8 for Content Editors and Marketers 

Drupal 8 over Drupal 7 had enhancements and updates that address the challenges faced by content creators thereby reducing the dependability on the IT team for simple edits and add-ins. Drupal 8 boasts of content friendly features that include: 

  • In-place editing 
  • Image captions 
  • The CKEditor WYSIWYG editor in the default installation 
  • Drag-and-drop editor toolbar configuration 
  • Mobile-friendly and responsive interface 

In terms of improving marketer and customer experience, Drupal 8 has also included new and improved features such as:  

  • Cloud readiness 
  • A more responsive design 
  • SEO friendliness 
  • Easier content workflow management 
  • Google Analytics 
  • Omnichannel experience 
  • Secure development and management of microsites 

Be it automating the site experience, dynamically rendering of special offers across channels and mapping of the customer journey and interactions that provide insight to data analytics, Drupal has you covered 

Drupal-Based Website Integrations 

Drupal offers deep integrations with web analytics platforms (Google Analytics, Omniture, PPC), CRM (Salesforce, SugarCRM), email campaign (YMLP, MailChimp), content syndication (RSS), social channels, and marketing automation systems and hubs (Mautic). These will ensure that customer insights are being captured, tested, and optimized for every interaction.  

Drupal 8 offers an easy-to-use system for marketers to seamlessly deliver content and commerce to their customers. By leveraging all of these digital solutions on the Drupal platform, marketers will be able to create rich experiences and connect better with customers. It will help them convert many more prospects into buyers.  

All of these digital experiences deliver across the web, mobile, and social channels so your customers will receive a unified CX at every touch point throughout their entire journey. By increasing your digital footprint while offering great experiences across digital channels and devices, your consumers will want to have access to your content and interact with your brand like never before.  

If you want to learn more about Drupal, its features, and how it can help your business achieve all of its digital marketing goals, contact us today. Ameex Technologies is at your service!