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Why choose Acquia CDP?
As customer data becomes siloed with different systems and channels, marketers struggle to engage users as they move across touchpoints. Acquia CDP is a real-time Customer Data Platform that provides deeper insights into your business and marketing performance. The analytics and segmentation can help marketers get a single view of customers and focus on data-driven marketing. With Acquia CDP you can engage customers by promoting relevant content, enhance conversions, and maximize their lifetime value.
- Real-time data and analytics
- Provides profile data from any digital & physical source
- In-built Machine Learning system to segment users
- Can view KPIs at a glance
- Integrates with any outbound MarTech systems
- Rule-based personalized email campaigns.
Our CDP implementation approach
Analyze the data
Data is the foundation for CDP. Our CDP implementation strategists analyze the data you have on your customers on different channels i.e., website, mobile, social media, transactional, in-store activities, etc., and analyze its quality and accuracy.
Segmentation
We segment your target audience based on their behavior, demographics, psychographics, etc., to understand their needs and expectations throughout the journey.
Implement CDP
By implementing Acquia CDP, data from different sources are combined to create a single view of your customer.
Integration
We integrate your CRM, ERP, and other third-party tools with the CDP for better usability.
Execution
Through your digital marketing ecosystem, we help orchestrate personalized marketing campaigns across channels and deliver meaningful experiences for your customers.
User Training
Train your internal teams on how to measure and monitor CDP performance and conduct targeted campaigns at scale.





Some of the clients we work with
Insights
